You have designed an awesome online course and it’s ready to launch, and you might be thinking it’s time to celebrate. But wait- maybe you are missing something – The course description.
YES, if you don’t have a description of your course (or you have it but it’s badly written), guess what? you lost your battle in the first step- forget about selling your course.
Don’t panic. I am trying to bring to your mind that your audience will not blindly register for your course. They first need to get some basic information about the course and that information is usually conveyed via course description.
So, before launching your course, you better make sure to have a great description of your course.
So what does a course description do?
Basically, it serves as the blueprint of your course that briefly tell your audience what the course is all about. In other words, it shows them a glimpse of your course- the same way that a trailer does for a movie.
A great course description accomplishes the following two tasks:
1. To summarize the key information of the course – like a framework of the course.
2. To convey that key information to the reader in a way that, after reading it, enticed the reader to buy the course.
Ideally, a course description should be one paragraph with a maximum of 8 sentences. It may sound difficult to include all details in just one paragraph, right?
Bare with me, I will break it down into 7 easy steps that will really help you to write an impressive course description within 30 min.
In the end, I will show you an example of a course description that I wrote within 30 min following these steps.
So, let’s get started.
Step 1: Introduce your course- Break the barrier between your course and your audience
Think about it, when you meet someone for the first time, how you start introducing yourself? That’s right- by saying your name. It is the natural way of introducing yourself to someone you never met before.
The same is true for the online course. You should start introducing your course directly by telling the name of the course. This simply serves to break the barrier between your course and your intended audience.
Step 2: Define your audience
Specify the intended participants of your course. This is simple and straightforward. Briefly tell who can take this course and why this course is most relevant to them.
This actually depends on the course type. If your course is designed in a way that everybody can take part, you are good to go to invite everyone to participate. But if the course aim addresses a specific group of people, then it is highly recommended to clearly define your audience, especially if your course is an academic type.
Step 3: Reveal the aim of the course
Once you have told the name of the course and defined your audience, now take a step forward and tell about the aim of the course.
But! you don’t need to explain all the learning outcomes or learning goals of the course. Just tell very briefly about the specific objectives of the course.
This could be the decisive phase of your description. By knowing the aim of the course, the reader will decide whether to go on with reading it or not. Therefore, state it explicitly.
Step 4: Describe the structure of the course
After revealing the aim of the course, now it’s time to let your intended audience know about the overall organization of the course. Briefly tell about the total number of lectures to be delivered during the course. If the course has many modules, specify the number of lectures per module. Don’t forget to mention the total duration of the course.
Step 5: Tell how the course will be assessed
This step should explain the assessment method to be used to assess the progress of the participants in order to successfully complete the course. This is pertinent in academic courses where participants have to get certificates or credit points.
There are many ways to access the progress of the participants. For example, some instructors giving assignments or include learning diaries as a part of the required course task, while others prefer to conduct exams/tests.
So, you have to choose which method is most feasible for you and most importantly for your participants.
Step 6: Give your audience the feeling of the end result
Let your target audience know how beneficial it will be for them if they successfully complete the course. Give them the feeling of achievement. But don’t over exaggerate it. For example, telling your audience that this course will completely change your life- this is absurd, avoid using it.
Be specific and practical in your explanation.
Step 7: End your description with a call to action sentence
In the end, make a strong statement that could persuade your reader to buy your course. This is the essential part of course description that is usually ignored by many online instructors. You better make sure not to get lazy in the end and use it in your course description.
I hope you like the post. Please share your thoughts about the post in the comments box below. I would be more than happy to discuss.
Thanks for reading,