7 easy steps for online course description

How to write a course description

 

You have designed an awesome online course and it’s ready to launch, and you might be thinking it’s time to celebrate. But wait- maybe you are missing something – The course description.

YES, if you don’t have a description of your course (or you have it but it’s badly written), guess what? you lost your battle in the first step- forget about selling your course.

Don’t panic. I am trying to bring to your mind that your audience will not blindly register for your course. They first need to get some basic information about the course and that information is usually conveyed via course description.

So, before launching your course, you better make sure to have a great description of your course.

So what does a course description do?

Basically, it serves as the blueprint of your course that briefly tell your audience what the course is all about. In other words, it shows them a glimpse of your course- the same way that a trailer does for a movie.

A great course description accomplishes the following two tasks:

1. To summarize the key information of the course – like a framework of the course.

2. To convey that key information to the reader in a way that, after reading it, enticed the reader to buy the course.

Ideally, a course description should be one paragraph with a maximum of 8 sentences. It may sound difficult to include all details in just one paragraph, right?

Bare with me, I will break it down into 7 easy steps that will really help you to write an impressive course description within 30 min.

In the end, I will show you an example of a course description that I wrote within 30 min following these steps.

So, let’s get started.

 

Step 1: Introduce your course- Break the barrier between your course and your audience Introduce your online course

Think about it, when you meet someone for the first time, how you start introducing yourself? That’s right- by saying your name. It is the natural way of introducing yourself to someone you never met before.

The same is true for the online course. You should start introducing your course directly by telling the name of the course. This simply serves to break the barrier between your course and your intended audience.

 

Step 2: Define your audience 

define your audience for your online course

Specify the intended participants of your course. This is simple and straightforward. Briefly tell who can take this course and why this course is most relevant to them.

This actually depends on the course type. If your course is designed in a way that everybody can take part, you are good to go to invite everyone to participate. But if the course aim addresses a specific group of people, then it is highly recommended to clearly define your audience, especially if your course is an academic type.

 

Step 3: Reveal the aim of the course the aim of your online course

Once you have told the name of the course and defined your audience, now take a step forward and tell about the aim of the course.

But! you don’t need to explain all the learning outcomes or learning goals of the course. Just tell very briefly about the specific objectives of the course.

This could be the decisive phase of your description. By knowing the aim of the course, the reader will decide whether to go on with reading it or not. Therefore, state it explicitly.

 

Step 4: Describe the structure of the course Describe the structure of your online course

After revealing the aim of the course, now it’s time to let your intended audience know about the overall organization of the course. Briefly tell about the total number of lectures to be delivered during the course. If the course has many modules, specify the number of lectures per module. Don’t forget to mention the total duration of the course.

 

Step 5: Tell how the course will be assessedassessment of your online course

This step should explain the assessment method to be used to assess the progress of the participants in order to successfully complete the course. This is pertinent in academic courses where participants have to get certificates or credit points.

There are many ways to access the progress of the participants. For example, some instructors giving assignments or include learning diaries as a part of the required course task, while others prefer to conduct exams/tests.

So, you have to choose which method is most feasible for you and most importantly for your participants.

 

Step 6: Give your audience the feeling of the end result

The end result of your online course

Let your target audience know how beneficial it will be for them if they successfully complete the course. Give them the feeling of achievement. But don’t over exaggerate it. For example, telling your audience that this course will completely change your life- this is absurd, avoid using it.

Be specific and practical in your explanation.

 

Step 7: End your description with a call to action sentence call to action for your online course

In the end, make a strong statement that could persuade your reader to buy your course. This is the essential part of course description that is usually ignored by many online instructors. You better make sure not to get lazy in the end and use it in your course description.

 

I hope you like the post. Please share your thoughts about the post in the comments box below. I would be more than happy to discuss. 

Thanks for reading, 

Akbar

 

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16 Comments
  • H Phomrong
    says:

    Wola!
    Course description in 30 minutes is a Niche AM hearing for the first time.
    Hey man, you’ve broken it down in 7 steps to make it more simple and easy to follow along with the Call to Action which is very useful.

    I encourage everyone to follow the steps explained and take your business to the next level.

    Cheers!

  • sarah
    says:

    Wow, great article with a lot of useful tips, described and explained in a simplified way. Whoever want to write a course description must read this. I think these tips are useful for article writing as well. You must be a great writer.

  • Jeremy
    says:

    So much detail and information in this article! I found your tips extremely helpful Akbar, and to think that the little things like a course description matter that much, I think it will help in selling courses in the long run!

    Thanks mate:)

  • anthony
    says:

    Hi Akbar,
    Amazing article! I’ve been looking on the net all day to find an in depth description on how to write, well, a description for my new online course. As you state, this could well be the most important part of the whole process. Loose the customer at the description and they’ll be no one signing up to your course, no matter how good it is!

    Thanks a million Akbar

  • Ben
    says:

    Hi Akbar, thanks for this advice that will certainly turn out to be useful as I intend to create a some courses in the near future. I’ll come back to your website and see what other articles you will have to offer. Keep up the good work.

  • Israel Olatunji
    says:

    You have done a great job here Akbar for writing such a course description guide. From the guide, you spoke about defining your audience and this really gives an insight into a course description writing process.

    You also spoke about writing a call to action statement in your guide. This is another vital part of pulling the crowd to subscribe, purchase a product or take any other action at site.

    • Akbar
      says:

      Thank you Israel, targeting the correct audience and call to action statement are the most important points that are usually ignored by many instructors in their course description. I’ll keep uploading more posts on this topic. keep visiting my site.

  • Colleen
    says:

    Hi Akbar, this article is so helpful, and enlightening! You explain it so simply, yet it would probably take me a couple of hours to write this. Thank you for these steps. I am having such a hard time with writing, so I have decided to write these steps down for later use. Thank you.

    • Akbar
      says:

      Hey Colleen, I’m glad you liked it. I try to keep it as simple as possible so that readers could absorb the contents more quickly. It may take more than 30 min in the beginning but later on, you will be able to accomplish it in 30 min. Thanks for reading the post.

  • olina
    says:

    Thanks for post! I was thinking about creating
    an online course for a couple months, dreadful to start. You outlined the steps very clearly, so I feel that I can do these baby steps one at the time. Great!

    • Akbar
      says:

      Hey Olina. I’m glad you liked it. If you want to know start your own online course, please read my post-http://howtocreateanonlinecourseforfree.com/if-you-ever-wanted-to-learn-how-to-create-an. Here, I have explained all the steps very simply. I’m sure you will find it very helpful.

  • Steve Eisbart
    says:

    Hello Akbar, You are an excellent writer and presenter of information. The way you explain who to write a course is very understanding. You had a few typos at the beginning of this post. Such as, Don’t be panic should be Don’t panic, To summarizes should be to summarize, and when you met someone for the first time should be when you meet someone for the first time. Other than that, Great Job!
    Steve

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